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General trade, in contrast, relies on traditional distribution channels to reach consumers. It comprises small kirana stores, local shops, and independent retailers typically operated by individual owners. Despite its unorganized nature, general trade holds over 80% of the market share, making it a crucial distribution channel for FMCG companies. While general trade lacks systematic organisation, it presents significant opportunities for companies to expand their business by strengthening distribution networks and addressing operational inefficiencies.

Traditional SFA software served its purpose. It helped companies move from paper-based processes to digital ones. But that transition happened a long time ago. Today, the bar is much higher. Field sales execution requires real-time data, integrated distributor management, AI-powered insights, and mobile-first design. PepUpSales is built for this reality. It is not just another SFA tool. It is a complete field sales execution platform designed for FMCG, pharma, CPG, and retail brands that want to win in the market, not just show up. Ready to see the difference? Book a demo with PepUpSales and

Sales Force Automation (SFA) is a process that uses software to automate various repetitive and administrative aspects of the sales process. These tasks, such as data entry, logging customer interactions, and scheduling follow-ups, often eat up a sales rep’s valuable time. SFA frees up that time, allowing sales reps to focus more on making sales. Sales force automation software plays a crucial role in modern sales departments. By automating administrative and repetitive tasks, SFA software helps reduce sales costs, increase team productivity, and improve customer service. Most importantly, it

PepUpSales is a leading loyalty management platform trusted by businesses across industries. We help companies design and execute loyalty programs that deliver real results. Our cloud-based solution seamlessly integrates with your existing systems like SAP, Oracle, and Tally.In an era where customer experience defines success, you need the right tools. PepUpSales provides everything you need to turn one-time buyers into lifelong brand advocates. Ready to build stronger, more profitable relationships? Let’s make it happen together.

A salesman tracking app can help the managers to see their staff location in real time. The aspect will make sure that sales representatives stick to their designated routes and meet the scheduled clients. Also, live location tracking of salesmen assists in streamlining travel routes that saves on fuel and increases productivity. A salesman tracking app can help the managers to see their staff location in real time. The aspect will make sure that sales representatives stick to their designated routes and meet the scheduled clients. Also, live location tracking of salesmen assists in streamlin

Loyalty management software is a comprehensive digital platform designed to create, execute, and manage loyalty programmes that reward customers and business partners for their continued engagement and purchases. Unlike traditional punch cards or manual tracking systems, modern loyalty software automates the entire process, from point accumulation to reward redemption, while providing valuable insights into customer behaviour and programme performance. PepUpSales provides everything you need to turn one-time buyers into lifelong brand advocates. Ready to build stronger, more profitable relati

The appropriate order management software can play an essential role in increasing the mobility and efficiency of the business. According to data, in the past five years, the demand for an order management solution has significantly increased, nearly double it. The primary role of order management applications is to streamline the business process to meet customers’ demands. It follows a very organized manner to ensure the smooth functioning of the business. The order management solutions ensure a faster delivery to the customers. It manages your payment history, orders, inventory, and more.